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Branding and Labeling in the Digital and Artificial Intelligence Era

Af: Joseph Kaswengi Engelsk Hardback

Branding and Labeling in the Digital and Artificial Intelligence Era

Af: Joseph Kaswengi Engelsk Hardback
Tjek vores konkurrenters priser
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
Tjek vores konkurrenters priser
Normalpris
kr 923
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
Produktdetaljer
Sprog: Engelsk
Sider: 197
ISBN-13: 9781536174991
Indbinding: Hardback
Udgave:
ISBN-10: 1536174998
Kategori: Salg og marketing
Udg. Dato: 1 maj 2020
Længde: 14mm
Bredde: 231mm
Højde: 154mm
Forlag: Nova Science Publishers Inc
Oplagsdato: 1 maj 2020
Forfatter(e): Joseph Kaswengi
Forfatter(e) Joseph Kaswengi


Kategori Salg og marketing


ISBN-13 9781536174991


Sprog Engelsk


Indbinding Hardback


Sider 197


Udgave


Længde 14mm


Bredde 231mm


Højde 154mm


Udg. Dato 1 maj 2020


Oplagsdato 1 maj 2020


Forlag Nova Science Publishers Inc