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Branding and Labeling in the Digital and Artificial Intelligence Era
Engelsk
Bogcover for Branding and Labeling in the Digital and Artificial Intelligence Era af Joseph Kaswengi, 9781536174991
Specifikationer
Sprog:
Engelsk
Sider:
197
ISBN-13:
9781536174991
Indbinding:
Hardback
ISBN-10:
1536174998
Kategori:
Udg. Dato:
20 maj 2020
Størrelse i cm:
15,4 x 23,1 x 1,4
Oplagsdato:
20 maj 2020
Forfatter(e):

Branding and Labeling in the Digital and Artificial Intelligence Era

Engelsk
Format:

Bog beskrivelse
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
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Specifikationer
Sprog:
Engelsk
Sider:
197
ISBN-13:
9781536174991
Indbinding:
Hardback
ISBN-10:
1536174998
Kategori:
Udg. Dato:
20 maj 2020
Størrelse i cm:
15,4 x 23,1 x 1,4
Oplagsdato:
20 maj 2020
Forfatter(e):
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