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Branding and Labeling in the Digital and Artificial Intelligence Era

Af: Joseph Kaswengi Engelsk Hardback

Branding and Labeling in the Digital and Artificial Intelligence Era

Af: Joseph Kaswengi Engelsk Hardback
Tjek vores konkurrenters priser
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
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Tjek vores konkurrenters priser
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 197
ISBN-13: 9781536174991
Indbinding: Hardback
Udgave:
ISBN-10: 1536174998
Kategori: Salg og marketing
Udg. Dato: 1 maj 2020
Længde: 14mm
Bredde: 231mm
Højde: 154mm
Forlag: Nova Science Publishers Inc
Oplagsdato: 1 maj 2020
Forfatter(e): Joseph Kaswengi
Forfatter(e) Joseph Kaswengi

Kategori Salg og marketing

ISBN-13 9781536174991

Sprog Engelsk

Indbinding Hardback

Sider 197

Udgave

Længde 14mm

Bredde 231mm

Højde 154mm

Udg. Dato 1 maj 2020

Oplagsdato 1 maj 2020

Forlag Nova Science Publishers Inc