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Atari Design

- Impressions on Coin-Operated Video Game Machines
Af: Prof Raiford Guins Engelsk Paperback

Atari Design

- Impressions on Coin-Operated Video Game Machines
Af: Prof Raiford Guins Engelsk Paperback
Tjek vores konkurrenters priser

Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari’s industrial and graphic designers contributed to the development of the video game machine.

Innovative game design played a key role in the growth of Atari – from Pong to Asteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine''s cabinet. Atari did not just make games, it designed products for environments.

With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century.

Design was never an afterthought at Atari.

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Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari’s industrial and graphic designers contributed to the development of the video game machine.

Innovative game design played a key role in the growth of Atari – from Pong to Asteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine''s cabinet. Atari did not just make games, it designed products for environments.

With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century.

Design was never an afterthought at Atari.

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Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9781474284554
Indbinding: Paperback
Udgave:
ISBN-10: 1474284558
Kategori: Kunsthistorie
Udg. Dato: 12 nov 2020
Længde: 9mm
Bredde: 234mm
Højde: 369mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 12 nov 2020
Forfatter(e): Prof Raiford Guins
Forfatter(e) Prof Raiford Guins

Kategori Kunsthistorie

ISBN-13 9781474284554

Sprog Engelsk

Indbinding Paperback

Sider 280

Udgave

Længde 9mm

Bredde 234mm

Højde 369mm

Udg. Dato 12 nov 2020

Oplagsdato 12 nov 2020

Forlag Bloomsbury Publishing PLC